Our Mission

To inspire and empower Black entrepreneurs.

WE ARE A BLACK BUSINESS GENERATOR

RICE is boldly pursuing pathways to expand the possibilities for entrepreneurs in Atlanta and beyond at a time when ensuring equitable opportunities for Black-owned businesses matters more than ever. Black entrepreneurs require more than symbols of hope at this critical time. They need institutions to manufacture it. RCIE will do our part to help create and accelerate opportunities for Black business owners. When they feel cut off from opportunities and support, we bring them into a family of dynamic people like them, with the curriculum, coaching, co-working, connections and capital to help ensure they prosper, not just survive.

- Jay Bailey
President, CEO


Jay Bailey Standing
RICE workspace daytime

Business Generator Accelerator Innovation Lab

RICE is an economic mobility engine for the community: driving entrepreneurs and small business owners to innovate, grow, create jobs and build wealth. We house over 50,000 sq. ft. of convening, meeting and innovation space in a LEED Silver Certified building, brought to life by a robust offering of educational, networking, mentoring and capital resources. Part business generator, innovation lab and museum, RICE invests in Black entrepreneurs, strengthens businesses and creates community.

Honoring the Legacy of The Russell Family


Launching his entrepreneurship journey at the age of 12, H.J. Russell later founded the H.J. Russell & Company in 1952, serving as the largest Minority business enterprise.

From real estate development, airport concessions to construction and program management, the Russell family has been key to Atlanta’s growth.

Watch the Documentary

“Entrepreneurship helped my dreams come true. I want the same for other young people looking to make good lives for themselves…I’m a lifetime believer that for America to continue being great and provide enough jobs for its people, the only path is fostering a national entrepreneurial spirit.”

-Herman J. Russell, Sr.

RICE Leadership Team

The people making it happen.

Jay Bailey
Kris Hale
Shalon Brown