About RICE

The Herman J. Russell Innovation Center for Entrepreneurs (RICE) is Atlanta’s Home for Black Entrepreneurs. It is an economic mobility engine for the community; driving entrepreneurs and small business owners to innovate, grow, create jobs and build wealth. RICE was inspired by the legacy of Herman J. Russell, who overcame racism, poverty and a debilitating speech impediment to become one of the most successful Black entrepreneurs and civic leaders in Atlanta. It is the only initiative of its kind in the nation. It is part incubator, part accelerator, part innovation labs and part museum. The Russell Innovation Center for Entrepreneurs is a beacon of hope, located on Fair Street, in the heart of an Opportunity Zone on Atlanta’s Westside – where nearly half the population lives below the poverty line. The Center borders the Atlanta University Center (the world’s largest association of Historically Black Colleges and Universities), and is just over one mile from Georgia State – the leading University for graduating black and brown students. The Russell Innovation Center for Entrepreneurs houses over 50,000 sq. ft. of affordable co-working, convening, meeting and innovation space in a LEED Silver Certified building, brought to life by a robust offering of educational, networking, mentoring and capital resources. RICE invests in Black entrepreneurs, strengthens businesses and creates community.